Published on Thu Oct 2, 2014 by David J Colbran
Most of my commercial photography involves conferences and events, so it is great to work on a commission that presents a different challenge. Apparel and fashion photography is an area that requires a high attention to detail, management of colour balancing across a range of images and the ability to successfully get the best out of a team of live models.
Leeds based agency, Creative Emporium booked me to help client Under Armour, create some high-end photography for their branded sports clothing.
They required dynamic images of people wearing their items, while undertaking sport in a realistic setting. Creative Emporium already partnered Liverpool John Moores University, provding branded clothing for a range of sports teams. So it made perfect sense to plan a series of locations using their excellent on-campus sports science facilities and labs. We had 6 models and four locations over the course of a day, so it was fairly intensive day shooting !
The model released images were used across various media. Below are some screen grabs from their branding website.
Please don't hesitate to get in touch if you need a commercial photographer for your project. I have a mobile studio set up I can bring to you, if you require apparel photography on plain backgrounds, rather than out on location. Give me call to discuss your requirements.
2016 update - wow checking my site analytics, this page has received thousands of impressions and a really high CTR % (that's the percentage of users who see this on a Google search and then visit the page - CTR = click through ratio). So if you've arrived here and read to the bottom of the article and found it useful, please share / like the page using the social media buttons below, I'd really appreciate it ! Sharing is caring, as they say.
fashion, commercial, apparel, models, advertising Author: David J Colbran
"I have employed David many times over the years, principally as a music conference and high profile event photographer. He is always easy to work with, has a strong sense of what style is needed for each project and brings back results on deadline. He is skilled, experienced and understands visual language and lighting. Additionally, David often helps secure additional PR and media coverage."